Description
Located in the heart of the French Riviera’s vibrant life, Your’s Boutique is an elegant and glamorous setting for an exclusive shopping experience. The retail space is organized as a residential palace, where the domestic appeal of relaxed luxury puts the upscale clientele at ease.
The entrance represents a transition space from the city to the interior, accented by an entirely glass façade. From here, three portals encourage clientele to discover the other rooms: the main salon, which houses the Elie Saab collection, and the room dedicated to Ermanno Scervino. A VIP room, a vestibule, a powder room, and the central garden that hosts private events complete the project.
Sophisticated luxury and a strong identity are the common threads that guided the design. The neutral tones of white, sand, and soft gold come to life through the richness of textures, materials, and decorative elements. In the foyer, the onyx gold flooring laid with an open book pattern contrasts the rigorous hand lacquered walls featuring horizontal metal trims. In the other rooms, the polished ceramic flooring is embellished with precious gold leafed cabochons. In the lounge area, the warmth of the wooden boiserie and the custom-made rug soften the atmosphere. Exquisite crystal chandeliers complete the two main rooms.
Area-17 also designed Your’s brand identity, developing not only the logo, but also its applications. From packaging, to the comfort set, to the interior décor, the homogenous partnership made for a perfect integration between graphic and architecture. This collaboration culminated in the design of a special pattern that embellishes many store surfaces, like the rug, the feature wall, and the external fence.
