Location: XINGTAI, China 32'000 sqm 2016
Client: Hebei Good Hope Cape Logistics Co. LTD
Type: Masterplan

Following the success of the Naknor project, Hebei Good Hope Cape Logistics Co. LTD Group from Xingtai, south of Beijing, asked Area-17 to design its international logistic center, which serves the whole region.

Inalienable functional requirements usually generate an almost banal aesthetic and disposition of the structures. Here, this is completely overturned by the metaphoric meaning imposed by the offices’ volume, which is the visual and functional filter between the center and the ocean.
The architecture drew inspiration from sea giants that cross the oceans every day, both in terms of form and proportions. The suggestive view from the ocean reminds of one of these titans, docked in placid waters in a harbor and shrouded in fog, and brings back memories of adventurous sea stories.

 

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.