Location: MONTE CARLO, Principality of Monaco 80 sqm 2013
Client: Giada SPA
Type: Retail

Area-17 proudly supported Jacob Cohen’s expansion, designing the new flagship store in one of the world’s favorite jet-set destinations: Monte Carlo, in the French Riviera.

The interior design sought to express the true essence of the Italian luxury brand, with its extremely refined yet casual environments, precious materials, and a most careful attention to details.
With the best Japanese denim processed by skilled Italian craftsmanship, Jacob Cohen achieved a strong position within the luxury fashion market. He has shown how an item as simple as a pair of blue jeans can become a piece of art when passion, detail orientation, and great skills are involved.

 

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.