Location: BOLOGNA, Italy 10'000 sqm 2015
Client: IGD SIIQ SPA - INRES COOP
Type: Commercial

Urban centrality is restored to the shopping mall located in Borgo Panigale, Bologna, through a synergy of architecture, art, graphic design, and visual communication.

Through a thorough study of the complex and its changing perspectives, Area-17 and INRES have developed an innovative and dynamic language, characterized by the use of color that dresses up the main architectural elements. The iconic reinterpretation of the three entrance towers transforms them in a metallic red twist, dematerializing toward the sky and emphasizing their commercial and symbolic nature.
Boundaries disappear and the gallery becomes a real urban path, where inside and outside lose their traditional spatial connotations. The façade features backlit milled KRION, a stunning contemporary reinterpretation of the ancient city walls, which were partially covered in climbing plants. They protect rounded indoor squares, animated by pillars that resemble trees saturated in color, rooted in the vibrant flooring pattern.

 

Featured

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.